Flash Communications

Tales from a student-PR agency at Kent State University

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No Excuses! Attend the 2011 YouToo Social Media Conference

Tom Crilley, public relations student, Flash Communications Thanks to guest blogger Tom Crilley, public relations student at Flash Communications, for sharing his experience working on the 2011 YouToo Social Media Conference.

I’ve spent the majority of my short time at Flash Communications working on non-traditional promotion of the 2011 YouToo Social Media Conference. It has been…unforgettable, to say the least.

If I recall correctly, last year I intentionally avoided going to the conference by saying I had somewhere really important to be that day. I’m pretty sure I was at home watching a NASCAR race, cheering on Dale Earnhardt Jr. Oh, what a year can change.

Now I’m sifting through old slide presentations and videos from last year’s conference as a means to promote the event this year. It looks like the 2010 YouToo Social Media Conference had the final say in that battle.

Promoting this conference has been a learning experience…. a valuable one. Every day I’m in the office, I’m doing something I’ve never done before, which makes this task more than a line on a resume. It has given me the opportunity to learn how to use different programs and websites, as well as the chance to implement tactics that will effectively increase YouToo’s visibility and SEO. I’m developing skills that will come in handy throughout the rest of my career. That alone makes it all worth the effort.

I learned how to send email pitches in Tim Robert’s media relations class a few months ago. At the time, I looked at it as another assignment I just had to get through, but I had no idea how useful it would become, or how quickly I would have to put those skills to the test. I’ve personalized and crafted email pitches to the VP of public relations for PRSA National, Crain’s Cleveland Business and PR News, to name a few.

I’ve gained first-hand experience using Slideshare while building YouToo’s account, and I’m in the process of making a YouTube account. That is, if we can ever figure out how to convert a DVD file to an uploadable movie file to put on YouTube.

With presentations from Geoff Livingston, Amber Naslund and others, I’m positive that this year’s conference will be memorable and worthwhile. I can’t believe that only 12 months ago I didn’t want to go to an event that you can take so much away from. The fourth annual YouToo Social Media Conference is on Friday, April 15. Check out the YouToo website to register or learn more.

Make sure you’re not being as lame as I was last year by finding an excuse to not go to the conference. And don’t forget to say “Yo, Tom!” (er, something like that) if you see me there. I’ll be the guy running around escorting the media all day. All right, that’s all for now. It’s time to hit the road for the 16-hour journey that will lead me to spring break in Florida.

#YouToo, #springbreak and #NASCAR all in one blog. Success.

NOTE: Time is running out for a chance to win a free conference registration! Don’t forget to use #youtoo2011 in your tweets to count!