Flash Communications

Tales from a student-PR agency at Kent State University


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FlashCast: YouToo Social Media Conference

Many of our interns helped plan and attend this year’s YouToo Social Media Conference, which took place Friday, April 8, 2016.

Attendees this year heard from a variety of great speakers, including Kyle Michael Miller, lead social media producer for NBC’s TODAY and Scott Monty, CEO and founder of Scott Monty Strategies.

We recapped this year’s YouToo conference and discussed our favorite parts of the day in our latest episode of the FlashCast podcast. Check it out below!

 

What did you think about this year’s YouToo Social Media Conference? Let us know in the comments or by emailing us at flashcomm@kent.edu!


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YouToo Social Media Conference Recap

IMG_0947I can’t believe the ninth-annual YouToo Social Media Conference has already come and gone! A lot of preparation went into the day, and the day could not have turned out better.

Kyle Michael Miller

The morning began with a keynote from Kyle Michael Miller, lead social media producer for NBC’s TODAY show. Kyle spoke about everything from content to his working environment. He reminded us all to look for stories.

One thing he said that really stood out to me was, “People aren’t going to Facebook for the TODAY show. They’re going for their mom, friends and dog.” I thought about that quote a lot during the rest of the day, especially when I was in a later session and Alyssa Purvis from Key Bank said the same thing. Being in charge of a brand, you become enthralled with what the brand is doing, and it’s important to you. However, it may not be so important to others, and that is where creativity and research come in.

Kyle shared with us the story behind the post of Kathie Lee Gifford talking about her recently deceased husband and why it was so successful. “Authentic moments always win in the social space,” Kyle said. People can tell when you’re being unauthentic. People are responsive to raw emotions. As Kyle said, does anyone really pass up a video of a husband crying after seeing his wife’s new makeover?

Another huge theme of the day was social media analytics. Looking at the analytics of posts to see how they were received by your audiences is beyond important. Having the ability to judge the success of a post on more than just how many likes it received can help you craft future posts and learn more about what content is best received by your audiences. Kyle talked for a while on Facebook analytics and how he uses them daily to track the reception of posts. That information then carries over into future posts.

Two key takeaways from Kyle’s keynote:

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4 Tips for PR Students to Get Noticed

Shannen Laur

Shannen Laur provides four valuable tips for PR students to get noticed.

Public relations is a competitive field that requires up-and-coming professionals to make a name for themselves. Majoring in PR requires us to do more than go sit in a lecture hall and memorize information for exams. Rather, the field gets us up and moving in a way that other majors may not. We must have connections with people outside of the university, such as alumni and professionals, as well as building an online presence, networking and gaining experience.

With that being said, here are a few ways I have been working to make sure I am creating a name and gaining valuable experience for my future career:

PRSSA

PRSSA, the Public Relations Student Society of America, is a respected network of public relations students across the country. Many universities that offer public relations sequence have their own chapters of PRSSA, ours being PRSSA Kent. PRSSA is a way to meet professionals in the field, to learn about the PR field and to network with students in the major at your university, as well as across the country.

Network and Attend Events

Networking events are extremely valuable and fun. At Kent, we are given many of opportunities planned by PRSSA, faculty members or individual schools. Networking events allow us to meet professionals in the field in a less stressful environment. I’ve been told time and time again that these professionals you meet at the events will remember you and may even be the person to give you first job, so attend.

Build Relationships with Professors

Most professors have worked in the field, and can offer insight to real-world experiences, meeting professionals and job opportunities. It is in the best interest of the students to get to know their professors and build relationships that will help out in the future. Not only could a professor help you meet someone in your dream job but also, it is simply beneficial with classwork if they actually know who you are.

Online Presence

Since public relations can be heavy on social media, it is important to make sure you have some sort of presence on the web. Talking with professionals in the field, I have learned that it is okay to not be on every single social media platform and site that exists, but having a few can help. If anything, LinkedIn is the number one social media account a PR student should have. LinkedIn allows you to connect with professionals, students and professors. After meeting a professional at a networking event, it is a great idea to go and connect with him or her on the site – just make sure you create a professional, complete profile. This will help them remember you and may also lead them to contact you with job openings. Think of LinkedIn as your professional Facebook, posting information related to the PR industry that shows you are paying attention and have some thoughts about it – as well as your own interests.

I believe that following these tactics can help any up-and-coming PR professional get engaged and ready to work in the field. Public relations is all about staying connected, communicating and gaining valuable experience, so remember to put yourself out there!


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More Tips from Pros – Part Two of Video Series

The moment you’ve been waiting for… Here is the second part of the two-part video series of interviews with communications and public relations professionals. Check out the last two videos to find tips from the pros on professional dress and e-mail etiquette. See part one of the video series here.

Flash Communications student Aubrey Haskins produced the clips after interviewing pros for a video presentation as part of Kent State’s Public Relations Student Society of America’s presentation at the national conference in Washington D.C., in October.

Watch as Tom Neumann, associate vice president, University Communications and Marketing; Kevin Brosien, manager, marketing; Emily Vincent, director of media relations, Bob Burford, marketing coordinator; and Ben Brugler, executive vice president, Akhia Public Relations and Marketing Communications, share tips on how to effectively network.

Professional Dress

E-mail Etiquette

Do you agree with these tips? Do you have related stories to share?


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PR Pros Give Advice to Students – Part One

As promised, here is part one of a two-part series of interviews with communications and public relations professionals who provide valuable advice for students who want to establish solid relationships with professionals.

Flash Communications student Aubrey Haskins shot and edited these interviews, and some of them were used in a video presentation as part of Kent State’s Public Relations Student Society of American’s presentation at the national conference in Washington D.C., Oct. 15-19.

Watch as Tom Neumann, associate vice president, University Communications and Marketing; Kevin Brosien, manager, marketing; Emily Vincent, director of media relations, Bob Burford, marketing coordinator; and Ben Brugler, executive vice president, Akhia Public Relations and Marketing Communications, share tips on how to effectively network.

What tips do you have to add?

See you next week with part two: professional dress and e-mail etiquette.


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PR Students Convey a Message With a Video Spoof

This semester current and former Flash Communications students have been putting their video skills to the test, in front of and behind the camera.

JMC Associate Professor Michele Ewing asked us to help produce a video to be used as part of Kent State’s Public Relations Student Society of America’s presentation at the national conference in Washington D.C., Oct. 15-19. The goal was to produce a spoof highlighting what students should NOT do when interacting with professionals.

The conference presentation team included PR Kent seniors Aubrey Haskins, Stephanie Mathias and Rachel Polchek and junior Lindsay Ridinger. They presented to PRSSA students representing chapters throughout the country.

Special kudos goes to Flash Communications student Aubrey, who spent weeks working on scripts, emailing professionals for feedback, filming and editing the three-minute production.

Several University Communications and Marketing staff members and PR students, as well as alumni, contributed to the video. Former Flash student Tyler Norris and current Flash student Allison Brookes also served as talent in the video. It will take about three minutes to check it out.

Aubrey said the messages conveyed in the video resonated with PR students across the nation, and many of them have asked to use the video to present at their chapter meetings.

As an added bonus, check back next week for part one of a two-part series of interviews that Aubrey shot, which feature communications and public relations professionals who talk about best practices when it comes to students establishing relationships with pros.