Flash Communications

Tales from a student-PR agency at Kent State University


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FlashCast: YouToo Social Media Conference

Many of our interns helped plan and attend this year’s YouToo Social Media Conference, which took place Friday, April 8, 2016.

Attendees this year heard from a variety of great speakers, including Kyle Michael Miller, lead social media producer for NBC’s TODAY and Scott Monty, CEO and founder of Scott Monty Strategies.

We recapped this year’s YouToo conference and discussed our favorite parts of the day in our latest episode of the FlashCast podcast. Check it out below!

 

What did you think about this year’s YouToo Social Media Conference? Let us know in the comments or by emailing us at flashcomm@kent.edu!


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YouToo Social Media Conference Recap

IMG_0947I can’t believe the ninth-annual YouToo Social Media Conference has already come and gone! A lot of preparation went into the day, and the day could not have turned out better.

Kyle Michael Miller

The morning began with a keynote from Kyle Michael Miller, lead social media producer for NBC’s TODAY show. Kyle spoke about everything from content to his working environment. He reminded us all to look for stories.

One thing he said that really stood out to me was, “People aren’t going to Facebook for the TODAY show. They’re going for their mom, friends and dog.” I thought about that quote a lot during the rest of the day, especially when I was in a later session and Alyssa Purvis from Key Bank said the same thing. Being in charge of a brand, you become enthralled with what the brand is doing, and it’s important to you. However, it may not be so important to others, and that is where creativity and research come in.

Kyle shared with us the story behind the post of Kathie Lee Gifford talking about her recently deceased husband and why it was so successful. “Authentic moments always win in the social space,” Kyle said. People can tell when you’re being unauthentic. People are responsive to raw emotions. As Kyle said, does anyone really pass up a video of a husband crying after seeing his wife’s new makeover?

Another huge theme of the day was social media analytics. Looking at the analytics of posts to see how they were received by your audiences is beyond important. Having the ability to judge the success of a post on more than just how many likes it received can help you craft future posts and learn more about what content is best received by your audiences. Kyle talked for a while on Facebook analytics and how he uses them daily to track the reception of posts. That information then carries over into future posts.

Two key takeaways from Kyle’s keynote:

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4 Tips for PR Students to Get Noticed

Shannen Laur

Shannen Laur provides four valuable tips for PR students to get noticed.

Public relations is a competitive field that requires up-and-coming professionals to make a name for themselves. Majoring in PR requires us to do more than go sit in a lecture hall and memorize information for exams. Rather, the field gets us up and moving in a way that other majors may not. We must have connections with people outside of the university, such as alumni and professionals, as well as building an online presence, networking and gaining experience.

With that being said, here are a few ways I have been working to make sure I am creating a name and gaining valuable experience for my future career:

PRSSA

PRSSA, the Public Relations Student Society of America, is a respected network of public relations students across the country. Many universities that offer public relations sequence have their own chapters of PRSSA, ours being PRSSA Kent. PRSSA is a way to meet professionals in the field, to learn about the PR field and to network with students in the major at your university, as well as across the country.

Network and Attend Events

Networking events are extremely valuable and fun. At Kent, we are given many of opportunities planned by PRSSA, faculty members or individual schools. Networking events allow us to meet professionals in the field in a less stressful environment. I’ve been told time and time again that these professionals you meet at the events will remember you and may even be the person to give you first job, so attend.

Build Relationships with Professors

Most professors have worked in the field, and can offer insight to real-world experiences, meeting professionals and job opportunities. It is in the best interest of the students to get to know their professors and build relationships that will help out in the future. Not only could a professor help you meet someone in your dream job but also, it is simply beneficial with classwork if they actually know who you are.

Online Presence

Since public relations can be heavy on social media, it is important to make sure you have some sort of presence on the web. Talking with professionals in the field, I have learned that it is okay to not be on every single social media platform and site that exists, but having a few can help. If anything, LinkedIn is the number one social media account a PR student should have. LinkedIn allows you to connect with professionals, students and professors. After meeting a professional at a networking event, it is a great idea to go and connect with him or her on the site – just make sure you create a professional, complete profile. This will help them remember you and may also lead them to contact you with job openings. Think of LinkedIn as your professional Facebook, posting information related to the PR industry that shows you are paying attention and have some thoughts about it – as well as your own interests.

I believe that following these tactics can help any up-and-coming PR professional get engaged and ready to work in the field. Public relations is all about staying connected, communicating and gaining valuable experience, so remember to put yourself out there!


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Transitioning from College to Career with Greater Cleveland PRSA

Carrie DrummondThanks to guest blogger Carrie Drummond, a senior public relations major at Kent State University, for sharing her experiences in this post. This is her second semester at Flash Communications. Carrie has interned in healthcare and the National Hockey League. She is in hot pursuit of a job in Pittsburgh or Raleigh after graduation in May and can be found on LinkedIn.

Each year the Greater Cleveland PRSA Chapter sponsors a day for students to learn more about the real world of public relations. Student Day 2010 was based around the tagline, “From College to Career.”  For full transparency, you should know that I helped create that tagline. I was a member of the student committee that helped promote the big day. I got involved because I’m just about to make that leap myself, and I love hearing advice from PR pros.

What I didn’t realize was how much fun I would have in the process! I networked with other students and professionals and learned valuable career tips all at once.

The Top 5 Lessons Learned from Cleveland PRSA Student Day 2010:

  1. Schedule informational interviews. When you go, make sure you ask what you can do for that professional or firm in return. Give back.
  2. Think of your dream job. Look up the job description. Even if you won’t get there until you have years of experience, look at what you need to be working on in the meantime.
  3. Set up a Google Alert for your name. Keep an eye on how you appear to others online.
  4. If you’re not improving, you’re getting worse. Think of ways to make yourself better. Whether it’s attending a PR conference or writing a guest blog post, make sure you’re always working toward a goal.
  5. Follow @kyleplacy on Twitter.

For more information about the Greater Cleveland PRSA Chapter, check out http://www.prsacleveland.org.