Flash Communications

Tales from a student-PR agency at Kent State University


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FlashCast: YouToo Social Media Conference

Many of our interns helped plan and attend this year’s YouToo Social Media Conference, which took place Friday, April 8, 2016.

Attendees this year heard from a variety of great speakers, including Kyle Michael Miller, lead social media producer for NBC’s TODAY and Scott Monty, CEO and founder of Scott Monty Strategies.

We recapped this year’s YouToo conference and discussed our favorite parts of the day in our latest episode of the FlashCast podcast. Check it out below!

 

What did you think about this year’s YouToo Social Media Conference? Let us know in the comments or by emailing us at flashcomm@kent.edu!


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FlashCast Non Profit Internship Podcast

The latest episode of the FlashCast Podcast is up! This week, we interviewed two Kent State PR majors who have interned at a non profit, and they speak about their internship experiences, how they landed the internship, what they learned and what they wish they would have known before starting.

Questions or comments? Email us at flashcomm@kent.edu.

 


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YouToo Social Media Conference Recap

IMG_0947I can’t believe the ninth-annual YouToo Social Media Conference has already come and gone! A lot of preparation went into the day, and the day could not have turned out better.

Kyle Michael Miller

The morning began with a keynote from Kyle Michael Miller, lead social media producer for NBC’s TODAY show. Kyle spoke about everything from content to his working environment. He reminded us all to look for stories.

One thing he said that really stood out to me was, “People aren’t going to Facebook for the TODAY show. They’re going for their mom, friends and dog.” I thought about that quote a lot during the rest of the day, especially when I was in a later session and Alyssa Purvis from Key Bank said the same thing. Being in charge of a brand, you become enthralled with what the brand is doing, and it’s important to you. However, it may not be so important to others, and that is where creativity and research come in.

Kyle shared with us the story behind the post of Kathie Lee Gifford talking about her recently deceased husband and why it was so successful. “Authentic moments always win in the social space,” Kyle said. People can tell when you’re being unauthentic. People are responsive to raw emotions. As Kyle said, does anyone really pass up a video of a husband crying after seeing his wife’s new makeover?

Another huge theme of the day was social media analytics. Looking at the analytics of posts to see how they were received by your audiences is beyond important. Having the ability to judge the success of a post on more than just how many likes it received can help you craft future posts and learn more about what content is best received by your audiences. Kyle talked for a while on Facebook analytics and how he uses them daily to track the reception of posts. That information then carries over into future posts.

Two key takeaways from Kyle’s keynote:

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FlashCast Corporate Internship Podcast

FlashCast6The Flash Communications staff has been interviewing students with internship experience to learn about their advice for current students. This week’s episode includes three students who have interned in the corporate field.

 

In case you missed our last episode, check out our public affairs episode here:

 

 

Do you have questions about any of our interviews or ideas about what you would like to see us cover? Contact us at flashcomm@kent.edu.


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PR in the News: Erin Andrews lawsuit causes trouble for Marriott

By: Victoria Manenti and Hanna Moore

Erin Andrews was awarded $55 million in her lawsuit against the owner of the Nashville Marriott and her stalker in the case over a secretly filmed nude video.

Andrews, an ESPN reporter at the time, was staying at the hotel, when her long-time stalker Michael Barrett compromised her peephole and was able to film into her room. He was able to find her because a hotel employee honored his request to stay in the room next to hers.

The jury found that Barrett was 51 percent at fault for the incident and liable for 51 percent of the $55 million award, and Windsor Capital Group, the hotel management company, was responsible for the remaining 49 percent.

Not only is this a legal issue but also a huge public relations crisis.

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Is blogging dead?

Check out this week’s episode of the FlashCast podcast, where we attempt to answer the question of whether or not blogging is still alive:

 

Are you interested in starting your own blog or improving a blog you already have? Here are some blogging best practices from Digital Information World.

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8 Reasons to Listen to the FlashCast Podcast

ICYMI, the Flash Communications students have started a podcast to discuss the latest trends in public relations, social media and communication. In case you haven’t listened to the FlashCast Podcast, here are eight reasons you should check it out.

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  1. Stay current with public relations news and trends. Keep up with the industry trends as we discuss what’s new in the world of public relations. Some of our past episodes have focused on topics, such as Super Bowl commercials, Kent State’s rebranding campaign and updates to social media.
  2. Zabrina. Zabrina provides much of the comedic relief of the show, giving memorable quotes, such as “My cousin thought Bateman was the name of my boyfriend because I talked about it so often.”
  3. Get advice from some of Kent State’s top public relations students. How do students balance their time while taking classes, working, being involved in extracurricular activities and maintaining a social life? How should you develop your personal brand? The Flash Communications students have answered these, and other questions in past FlashCast episodes.
  4. Through the power of technology, you will be able to hear Marcus Donaldson’s voice. And he has a lot of interesting information to share.
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