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Tales from a student-PR agency at Kent State University


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Entertainment PR Tips from an Intern

PR Senior Amanda Knauer provides tips on getting ahead in event public relations

PR Senior Amanda Knauer provides tips on getting ahead in entertainment public relations

Since the day I heard about Allied Integrated Marketing when I was a sophomore, I knew I wanted to eventually intern there. Allied “builds impactful and results-driven campaigns for entertainment and lifestyle clients.”  The agency’s closest branch to me is in Cleveland, but there are offices all over the country (Los Angeles, New York City, Chicago, San Diego, Boston, Washington D.C., and the list goes on). At the branch in Cleveland, the agency works basically with new movies coming out in theaters.

After applying and interviewing for the position this past December, I kept my fingers crossed as I waited for the phone call. You can imagine my excitement when the agency finally called and offered me an intern position. I saw it as a way to get my foot in the door. The entertainment sector is a tough one to get into when it comes to public relations.

So, although I have only been an intern at Allied for about a month now, I have learned and experienced many different things about the entertainment industry. Here are a few tips to being successful as an entertainment PR intern:

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