Flash Communications

Tales from a student-PR agency at Kent State University


Leave a comment

PR In the News: Oscars in la la Land

It’s the movie industry’s biggest social event of the year: the Oscars. Movie stars line the red carpet in some of the most unique and glamorous outfits money can buy. The 89th celebration, lasting nearly four hours, was going smoothly until it came time to announce Best Picture, when presenters gave the Oscar to “La La Land”, when, to the Academy’s horror, the winner was actually “Moonlight.”

Viewers debated if the presenters were in a la la land of their own, confused about how such a major mishap could occur.

The two presenters, Warren Beatty and Faye Dunaway, were apparently handed the wrong card backstage. Beatty opened the card, read it and paused for a moment, seeming confused. He then handed the card to Dunaway who announced “La La Land” as the winner. It wasn’t until after the cast and producers were on stage accepting that they corrected the mistake, announcing “Moonlight” as the actual winner.

Immediately this mistake took social media by storm. Twitter began to blow up with posts comparing this mistake to Steve Harvey’s last year when he announced the wrong Miss Universe winner. In light of the joke, Miss Universe tweeted “Have your people call our people – we know what to do #Oscars #MissUniverse”. Following this, Steve Harvey even tweeted “Call me Warren Beatty. I can help you get through this! #Oscars”. Users continued to caption meme’s relating to Steve Harvey.

Other posts compared the mistake to the 2016 election, including tweets “wishing this is what happened with the election.” Users turned the jokes political by bringing up the popular vote issue from the election.

PwC, the accounting and consulting firm that handles the ballot counting process for the Academy Awards, took more than two minutes to take action to correct their mistake during the show.

According to ABC News, PwC had no other option but to be up-front and explain what happened to minimize damage to their reputation and brand. The company tweeted a statement apologizing to Beatty, Dunaway, all of “La La Land” and “Moonlight” several hours after the show ended.

Do you think the company took enough action for damage control? Or should they have stepped up more? Time will tell, but, in my opinion, I think the company could have provided more than a tweet to apologize to viewers and the people affected on-stage. Possibly by apologizing for the mistake themselves while it was happening on live T.V. would have served them better and appealed to viewers emotions better.

The Academy has since released a statement, apologizing to the cast and crew of both movies. The Academy shared the statement on its website and social media.

Advertisements


Leave a comment

FlashCast Agency Internship Podcast

For our final episode of the Spring 2016 FlashCast podcast, we interviewed Jennie and Kristen, two #PRKent students who have interned in an agency setting. Jennie interned at an entertainment PR agency in Cleveland, and Kristen interned at a fashion and lifestyle PR agency in New York City.

They speak about their internship experiences, how they landed their internships, what they learned and what they wish they would have known before starting.

Questions or comments? Email us at flashcomm@kent.edu.

 


Leave a comment

FlashCast: From the Internship Providers

In this episode of the FlashCast podcast, we put a call out to professionals who hire public relations interns. Now that we have spoken with students about their internship experiences, we requested that the providers give us some feedback about what they’re looking for as well. We asked them to speak about their advice for students seeking internship and what their team specifically looks for in an internship candidate.

So many thanks to the professionals who speak in this episode! They are, in order of their appearance:

What do you think of their advice? Let us know in the comments below. If you have questions, comments or ideas for podcast topics, let us know at flashcomm@kent.edu.


Leave a comment

FlashCast: YouToo Social Media Conference

Many of our interns helped plan and attend this year’s YouToo Social Media Conference, which took place Friday, April 8, 2016.

Attendees this year heard from a variety of great speakers, including Kyle Michael Miller, lead social media producer for NBC’s TODAY and Scott Monty, CEO and founder of Scott Monty Strategies.

We recapped this year’s YouToo conference and discussed our favorite parts of the day in our latest episode of the FlashCast podcast. Check it out below!

 

What did you think about this year’s YouToo Social Media Conference? Let us know in the comments or by emailing us at flashcomm@kent.edu!


Leave a comment

Things I’ve Learned about Event Planning

Charleah TrombitasWe’ve all been to various events throughout our whole lives. Ones put on by our friends and family, organizations and schools we have attended. I have always been one to enjoy events, but I never read into them. I never spent a second thinking about how much work and planning went into the event I was casually enjoying (or sometimes casually disliking).

The summer before I came to Kent State, I was tasked with planning a bridal shower. In that moment, my take on events changed forever. That summer was filled with phone calls, errands and tears. Deciding what my friend would want without asking her, figuring out how to make it happen and enlisting help… not as easy as I had originally thought. In the end, my beautiful friend got the bridal shower she deserved, and I began to realize all it took to put on an event.

Fast-forward to the present, my sophomore year at Kent State. Holding the YouToo Social Media Conference Chair position for PRSSA and taking Public Relations Tactics, I knew I was in for some serious event planning throughout the year. The YouToo Social Media Conference took a lot of work. I had direction from my peers and professionals who had dealt with the conference before, so I was not on my own. As for my event planning class projects, not so much. We learned how to make an event strategic, create objectives and lay out a budget. All of that is valuable knowledge, but unfortunately, there’s no set in stone way to create an event.

Here are a few of the things I feel have been the most important lessons I’ve learned about event planning:

Continue reading


Leave a comment

FlashCast Non Profit Internship Podcast

The latest episode of the FlashCast Podcast is up! This week, we interviewed two Kent State PR majors who have interned at a non profit, and they speak about their internship experiences, how they landed the internship, what they learned and what they wish they would have known before starting.

Questions or comments? Email us at flashcomm@kent.edu.

 


Leave a comment

YouToo Social Media Conference Recap

IMG_0947I can’t believe the ninth-annual YouToo Social Media Conference has already come and gone! A lot of preparation went into the day, and the day could not have turned out better.

Kyle Michael Miller

The morning began with a keynote from Kyle Michael Miller, lead social media producer for NBC’s TODAY show. Kyle spoke about everything from content to his working environment. He reminded us all to look for stories.

One thing he said that really stood out to me was, “People aren’t going to Facebook for the TODAY show. They’re going for their mom, friends and dog.” I thought about that quote a lot during the rest of the day, especially when I was in a later session and Alyssa Purvis from Key Bank said the same thing. Being in charge of a brand, you become enthralled with what the brand is doing, and it’s important to you. However, it may not be so important to others, and that is where creativity and research come in.

Kyle shared with us the story behind the post of Kathie Lee Gifford talking about her recently deceased husband and why it was so successful. “Authentic moments always win in the social space,” Kyle said. People can tell when you’re being unauthentic. People are responsive to raw emotions. As Kyle said, does anyone really pass up a video of a husband crying after seeing his wife’s new makeover?

Another huge theme of the day was social media analytics. Looking at the analytics of posts to see how they were received by your audiences is beyond important. Having the ability to judge the success of a post on more than just how many likes it received can help you craft future posts and learn more about what content is best received by your audiences. Kyle talked for a while on Facebook analytics and how he uses them daily to track the reception of posts. That information then carries over into future posts.

Two key takeaways from Kyle’s keynote:

Continue reading