Flash Communications

Tales from a student-PR agency at Kent State University

The Power of Social Media in Action

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Senior PR Major Katie Smith talks about the power of social media.

Senior PR Major Katie Smith talks about the power of social media.

Social media gives us access to our favorite celebrities and brands like never before. Twitter is probably the easiest medium for interaction, but these brands won’t seek you out. You have to be proactive and join in on conversations already happening with the celebrity or brand.

I’ve been fortunate enough to have some of my favorite Twitter accounts interact with me, and I think it’s made me even more loyal to them.

Because I’m interested in fashion public relations, @OscarPRGirl, aka Erika Bearman, has been my idol since I found her account in 2012. She’s in charge of communications for Oscar de la Renta. One day during my freshman year I tweeted to her – not expecting a reply – but I about lost it when I got one.

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I’ve interacted with her on other occasions via social media, and I’d call it a win.

The positive energy bangle company, Alex and Ani’s (@alexandani) social media team also does an excellent job of communicating with its fans. I recently tagged them in a post because I was working on a school project for the company. They not only tweeted me back wishing me luck, but also offered to help if I needed any additional information. Talk about service.

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My greatest social media achievement came from my all-time favorite Twitter account, the magazine Cosmopolitan (@Cosmopolitan). After following the account earlier this year I realized how great of a social media presence the magazine has. I also realized how similar my sense of humor was to the magazine’s sense of humor. I think this is a really important aspect of branding for a company online. Cosmo has a human voice in its tweets. It’s not a stereotypical, robotic magazine account, and most importantly, it interacts with its followers.

One morning I decided to tweet what I had been thinking for months, “why do I get the feeling everyone who works at @Cosmopolitan is having way more fun than the rest of us?”

Cosmo TwitterCosmo favorited, retweeted and responded to the tweet. Then to my surprise, they followed me! I was so shocked and surprised. It just goes to show how impactful social media can be. Cosmo has 1.1 million followers, and it only follows 1,873 users.

One of Cosmo’s followers happens to be Harry Styles, and I fully plan on marrying him. I’d say I’m one step closer.

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Author: LukeArmour

Luke Armour is the Coordinator of Flash Communications, managing this bright student intern PR agency housed in Kent's University Communications & Marketing. He's also an Assistant Professor in the School of Journalism and Mass Communication at Kent State University.

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