Flash Communications

Tales from a student-PR agency at Kent State University

What are you really getting out of your education?

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With the beginning of the new semester comes a new batch of students to Flash Communications. As I write this, we’re just wrapping up our third week of the semester.

Already I sense the excitement they emote about new classes, this new job, other internships, graduation and – of course – starting their careers.

Some of them are too cool to admit it, but some of them are openly stating it: “I can’t believe we’re graduating this semester…” I remember the feeling (yes, it was a long time ago), a sense of excitement and dread and introspection in the form of “am I prepared for this?”

And that’s what your education is supposed to do: Prepare you for this. And we are doing this, but I’m not certain you know that.

One thing I’ve been hearing lately from students at work and in class is “how does this apply to me?” and I find it a tad disturbing. Oh, sure, there are the obvious subjects and tasks we cover in class, creating media lists, writing exercises, media and blogger outreach, developing SMART objectives, etc. But there are so many other concepts, lessons and skills we teach that seem to go over the heads of many students.

So let me assure you of this, students. It applies to you. Whatever it is, if it’s taught in one of our JMC classes, it applies to you in some way. You may not apply it on the first day of your job or even within the first year, but when you’re suddenly asked to concept and design an event or put together a strategic plan framework for a new client based on an obscure problem statement, you will start to recognize the “hidden” value of your education. Our classes are designed to prepare you. Our lessons are designed to challenge you. Our discussions are designed to inspire you. Ask some alumni; I think it works.

So my suggestions to you: Go to a conference. Go to a networking event. Join a club. Be an officer. Go on interviews (informational or employment).Go to a job fair. All of these will help you. And remember, you get more out of it, when you put something into it. So turn on your brains and explore. It will pay off.

photo credit: j.o.h.n. walker via photopin cc


Author: LukeArmour

Luke Armour is the Coordinator of Flash Communications, managing this bright student intern PR agency housed in Kent's University Communications & Marketing. He's also an Assistant Professor in the School of Journalism and Mass Communication at Kent State University.

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